Social Responsibility Of Coca Cola Essay - 1597 Words

â€Å"Have a Coke and a Smile† â€Å"A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has th e power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, Ferrell, (2011). It was not until local officialsShow MoreRelatedCoca Cola And Its Social Responsibility1093 Words   |  5 PagesFrom the late 1800s until today, the Coca-Cola’s brand has evolved into a top contender in the beverage industry, which ignited the â€Å"cola wars† with the company’s top competition PepsiCo. with Coca-Cola controlling 45 percent of the global soft drink market; Coca-Cola’s most famous brands include: Coke, Diet Coke, Sprite, Powerade, Dasani water and Fanta with Coke, Diet Coke, Sprite and Fanta being four o f the top five leading soft drinks. At the peak of Coca-Cola’s reign, an estimated $1 billionRead MoreCoca Cola Social Responsibility And Sustainability1742 Words   |  7 PagesCoca-Cola Corporate Social Responsibility and sustainability Berlandie Benoit Professor Altamirano Monroe College: King Graduate School Abstract Large companies like Coca-Cola, have always engaged in corporate social responsibilities. 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